Caron Choo

5 Reasons Why Your Home May Not Be Selling

Jul 10, 2023

Are you finding it difficult to sell your house in today’s sellers’ market? Well, you’re not alone. Selling a house can be challenging, even when the market is favorable to sellers. But don’t worry, we’ve got some helpful tips for you.

Table Of Content

(In case you have just 5 minutes)


5 Reasons Why Your Home May Not Be Selling


  1. Unrealistic Pricing
  2. Flawed Presentation
  3. Ineffective Marketing
  4. Inflexible & Inaccessible Viewing Timeslot
  5. Lease Decay With Limited Buyer Pool


Selling your house can be a daunting task. You want to get the most money for it, sell it quickly, and avoid any unnecessary hassles. But sometimes, despite the favorable housing market conditions, houses can still struggle to sell.

1. Unrealistic Pricing - Price To Sell, Not To Sit

Is your house priced competitively? Setting the right price is crucial as buyers are often drawn to homes that offer good value for their money.

The pricing of your home is a crucial factor that can have a significant impact on its sale. It may be tempting to increase the price in order to maximize your profit, but this can actually discourage potential buyers and result in your home staying on the market for a longer period of time.

According to Jeff Tucker, Senior Economist at #1 Property Portal in the States, "S
ellers who price and market their homes competitively should not encounter any difficulties in finding a buyer. Additionally, modern buyers have access to various tools and resources that allow them to view available homes in your area. If your house is priced unreasonably high compared to similar homes, it might drive potential buyers away."


It is important to pay attention to the feedback that your agent receives from open houses and showings. If the feedback consistently suggests that the price is too high, it might be necessary to reassess and potentially lower the price.


2. Cluttered & Unattractive

How does your house look both inside and outside? First impressions matter!

Make sure your home is clean, decluttered, and well-staged to attract potential buyers. White washing your walls especially allows for a more neutral tone, appealing to more buyers.

Consider repairs and updates: Are there any necessary repairs or updates that need attention? Addressing these issues before listing can make your house more appealing to buyers.


How To Sell Fast For More, Home Advice

3. Ineffective Marketing

Are you effectively promoting your property? Utilize various marketing channels such as online listings, social media platforms, and traditional advertising methods to reach a wider audience.

The fact is,
great marketing like this, sell houses. Need help? Speak with us!


4. Limited Accessibility & Flexibilty

Can potential buyers easily view your home? Be flexible with showings and consider virtual tours or high-quality photos if physical visits are limited.

Avoid restricting the days and times when potential buyers can view your home. Regardless of the market conditions, if you want to maximize the chances of selling your house, you shouldn’t limit the access for prospective buyers. Remember, the more accessible your home is, the greater exposure it will receive.

In some cases, you might encounter highly motivated buyers who are coming from outside your area. These individuals may be busy and won’t have much flexibility in adjusting their schedules to accommodate limited viewing options. To cater to such buyers and ensure their interest is captured, it’s advisable to make your home available for viewing as frequently as possible.




5. Lease Decay

Lease decay refers to the process and impact of a property nearing the end of its lease. For instance, when a condo has only 31 years remaining on its 99-year lease, it experiences the advanced effects of lease decay.


The consequences of lease decay include:

  • Decreased property value as the lease approaches expiration
  • Challenges for buyers to secure financing for property purchase
  • Diminishing funds and motivation to upkeep the property
  • Longer-term social and legacy concerns.



Now that we’ve identified some common factors causing delays or preventing sales let’s explore ways to overcome these challenges.


1. Leverage the network & experience of a property advisor with proven track record in your neighbourhood.

These professionals have an in-depth knowledge of the local market dynamics and can provide valuable insights into pricing strategies, marketing techniques, and target audience preferences specific to your area.


This expanded reach increases visibility and attracts more interested parties, potentially leading to a quicker sale. Additionally, their experience allows them to identify any potential hurdles or issues that may arise during the selling process and provide proactive solutions.




2. Enhance the curb appeal

Consider staging your house professionally to enhance its appeal and create a welcoming atmosphere for potential buyers.


3. Invest in high-quality photography, videography and virtual tours

Getting professionally done visuals to showcase your house’s best features & make it stand out from the competition.

At the end of the day, first impression counts and selling your home is like entering your property into a beauty contest. The eye catching ones at the right price usually get sold first


4. Be Open To Negotiations

Flexibility on price or terms can help attract more buyers and potentially speed up the selling process

Remember, selling a house takes time and effort, but with the right strategies and mindset, you can increase your chances of success even in a competitive market


Again, if you need expert help to implement the advice above,
click here to get in touch.


CEA: R022186H

Caron Choo

Wife . Mum . Property Consultant

I believe every family deserves to feel confident when buying, selling or renting their home.

PHONE +65 9832 9120

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FREE Home Buying Checklist

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FREE PDF CHECKLIST

FREE Home Selling Checklist

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CATEGORIES

CEA: R022186H

Caron Choo

Wife . Mum . Property Consultant

I believe every family deserves to feel confident when buying, selling or renting their home.



Real Estate Investor & Advisor

PHONE +65 9832 9120

Get in Touch

FREE PDF CHECKLIST

Home Buying Checklist

Step-By-Step Home Buying Checklist Plus 7 Expert Insights To Spot Great Buys Without Speculation

SEND ME THE EGUIDE


FREE PDF CHECKLIST

Home Selling Checklist

How To Avoid 7 Mistakes That Kill Your R.O.I So You Can Sell Fast For Top Dollars

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The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. {{{NAME}}} and TREC, Inc. do not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. {{{NAME}}} and TREC Inc. will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.

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